Our Firm

Who We Are
We are a branch office of one of the largest independent financial firms in the US, located in San Diego, California and are dedicated to providing comprehensive financial planning services and products to our clients. Our emphasis is on preparing plans designed to provide lifetime income for seniors and making the most of your 401(k). We offer complete broker-dealer and investment advisory and estate planning services. (More detail under Our Services section.)

What We Do:
Our aim, simply stated, is to help you attain financial success by helping you reach your desired financial goals. We recognize that people are at different stages in their chronological lives as well as their financial lives. Consequently, it is extremely important to first understand where you are in your own planning, and secondly offer sound counsel from that point in order to help you reach your goal. Therefore, our first objective will always be to listen carefully to understand your goals, and help you to prioritize them. Next, we provide a written plan or “road map” to reach them. And finally after your careful review and agreement, together, we implement the plan. However, we don’t stop there because we provide updates and reviews as often as you require.

How We Do It:
Our approach is friendly, respectful and non-intrusive. We start where you are and look to save you taxes, suggest ways to increase your returns while actually reducing risk, and finally, we work to identify and strengthen some of the areas in which you have already begun to change.

We have found that many people tend to be somewhat suspicious of financial planners and the financial community in general. This is not surprising, since we planners unfortunately, have tended to make finances seem more complicated than necessary. Plus, we have found that many people, regardless of their net worth, believe that everyone else, whether its their neighbor, co-worker, plumber or gardener knows more about investments and finances. Many feel uncomfortable with the large investment houses and are not ready to become “internet trading gurus” so they procrastinate and wind up not getting the financial help they need to potentially increase returns and decrease risk, seek options which may save taxes, and generally organize their assets and plan for future contingencies. Here is where we believe we can help you. See Our Location for computerized directions to our office.

Office Affiliation and Staff
First Allied Securities has several affiliated offices in central New Jersey. Our local office of supervisory jurisdiction (OSJ) is located in Belle Mead, NJ. We have 6 affiliated planners and an office principal (supervisor). Our office manager, who is himself securities and insurance licensed, runs the day to day activities of the office to insure smooth back-office operations